lunch set menus that costs 3,000 Won and Burger King applied a burger costing 1,900 Won mainly targeting the consumers who are seeking low price food.
Despite from the aspects of price, in the near future the fast food industry is projected revenue increase in 2010 of 3.0% to $183.99 billion, up from 3.3% decline to $178.59 billion in 2009. Moreover, the industries are expected to shift toward
1. Background Ground of the Research
Increasing the number of students who have food in college student cafeteria.
These days many restaurants outside of school have raised their menu price every year, even if the amount of college students’ allowance keeps the same level. So the number of students, usually junior and senior, who have food in college student cafeteria, is on the i
Introducing LG electronics
LG electronics is launched in 1958. It is in the LG group and has the second-largest market in Korea. The main industry of LG electronics is making Cell phones, and they also manages Air conditioners, refrigerators, washing machines, microwave ovens, vacuum cleaners, motors, TV, monitors, video tape, audio, DVD, PC. They developed the world’s first DMB phone in 200
menu appropriately for women’s taste and they also held several events for women. On the contrary, Pizza Hut targeted general people rather than choosing a certain segment and due to this, their marketing strategy has been focusing on basic elements like price or quick delivery service. And these cannot be competent factors to the company for the long run. In addition, although Pizza Hut develo
menu?
• Price : What is competitive price of menu?
• Place : What is the best way to improve its in/ex-terior?
• Promotion : What would be appropriate promotion?
Next, to offer relevant, accurate, and unbiased information that the manager of The Ham can use to solve marketing management problems, we identified corresponding research objectives.
• Product : Obtain stud
menu is reduced to nine items; hamburger, cheeseburger, soft drinks, milk, coffee, potato chips and a slice of pie.
ⓜ 1954 Ray Kroc started franchise business with McDonald’s.
ⓜ 1961 Hamburger University1 opened and introduced Hamburgerology
ⓜ 1966 Ronald McDonald was introduced on the first TV Commercial.
ⓜ 1967 McDonald’s Goes International and the first international restauran
1-3. Global Marketing Strategy: International Menu
As you know, McDonald’s has built the world famous fast food franchise restaurant and as an international strategy, it has various menus according to the country’s culture or religion.
India
ⓜ Hamburgers do not contain beef meat or pork meat because of Hinduism and Muslim, thus chicken and lamb are the major ingredients for patties.
Ⅰ. 서론
학교 급식이 전쟁재해 아동을 대상으로 구호급식을 시작한 이래, 반세기에 접어들고 있다. 학교 급식의 중요성은 과거, 보건학적 측면에서 성장기 아동에게 신체발달과 활동에 필요한 영양을 제공한다는 것에서 확대되어 이제는 학교 급식을 통한 바람직한 식생활 지도와 영양교육으로 장기
I. History
1. 맥도날드의 시초
(1) 외판원과 음식점 형제의 만남
오늘날 세계 최대 패스트푸드 기업인 맥도날드는 두 사람의 창의적인 음식점 주인과 탁월한 경영능력을 갖춘 밀크셰이크 기기 외판원의 우연한 만남에서 시작됐다. 이는 한국전쟁이 막 끝난 직후인 1954년의 일이다. 당시 52세이
Menu의 간소화와 집중화를 통해, 특화된 set menu만을 선정하여 제공
운영상의 이점을 노리고, 고객에게 전문화된 음식의 제공.
★Point 1 각각의 스테이크 메뉴는 모두 무한리필 됩니다!
★point 2 각각의 set menu 이외의 기본 side menu또한 무한리필!
O-LA BAR
남미전통 주류와 함께 남미 풍의 night menu